Smells Like Victory… Again!

Get the Old Spice Towel NASCAR Driver Tony Stewart Used After Winning the Oct. 5 AMP Energy 500 NASCAR Sprint Cup Series Race at Talladega Superspeedway

Two-time NASCAR Sprint Cup Series champion Tony Stewart is working with Old Spice to give a lucky fan the sweat towel right off his shoulder – unwashed and autographed! Directly after winning the Oct. 5 AMP Energy 500 NASCAR Sprint Cup Series race at Talladega (Ala.) Superspeedway, Stewart signed his Old Spice towel in black ink and handed it over to a charity auction to benefit the Tony Stewart Foundation.

The charity auction begins at 9 a.m. EDT on Tuesday, Oct. 7 and will run until 9 a.m. EDT on Monday, Oct. 13. Fans can place a bid for the autographed towel by logging on to www.OldSpice.com or www.TonyStewart.com.

Throughout the 2008 racing season, every time Stewart wins a NASCAR Sprint Cup Series race, a NASCAR Nationwide Series race or a major motorsports event, his Old Spice victory lane towel will be auctioned off for charity.

Towels from Stewart’s previous Nationwide Series wins this season – February 16 at Daytona (Fla.) International Speedway, February 25 at Auto Club Speedway in Fontana, Calif., April 26 at Talladega Superspeedway, July 28 at New Hampshire Motor Speedway in Loudon, along with his autographed hat from his May 9 Nationwide Series victory at Darlington (S.C.) Raceway and the towel from his June 4 triumph in the Old Spice Prelude to the Dream all-star dirt late model race at Eldora Speedway in Rossburg, Ohio – collectively raised $6,536.91.

Old Spice is a longtime NASCAR sponsor and has sponsored Stewart, a 33-time NASCAR Sprint Cup Series race winner, for the past eight years. The brand is the No. 1 antiperspirant/deodorant stick and body wash choice for guys in the United States.

The Tony Stewart Foundation is a 501(c)(3) organization that raises funds primarily distributed to three specific groups – children, drivers and animals. To date, the Foundation has awarded more than $2.1 million to assist charitable initiatives for more than 80 organizations throughout the United States. One of the prime beneficiaries of the Foundation is the Victory Junction Gang Camp in Randleman, N.C., which serves as a year-round camp for children ages seven to 15 with an assortment of life-threatening illnesses.