Tony Stewart Racing - A Fans View

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After 75 years of providing fast pain relief, Goody’s Headache Powders®, the favorite pain reliever of race fans, is introducing a revolutionary new flavor, Cool Orange. To celebrate the new flavor, two-time NASCAR NEXTEL Cup Series champion Tony Stewart has been named spokesperson for Goody’s Cool Orange and will drive two special Goody’s Cool Orange paint schemes in the NASCAR Busch Series for Joe Gibbs Racing.

The new Goody’s Cool Orange, the first flavored powder pain reliever on the market, provides the same fast pain relief as the original Goody’s with a new, fresh orange flavor. Goody’s Cool Orange is also specially designed for race fans as it features the convenience of innovative sealed packs making them easy to carry on the go.

Stewart will drive the No. 18 Goody’s Cool Orange Chevrolet in the Nicorette® 300 NASCAR Busch Series race on March 17 at Atlanta Motor Speedway and the No. 20 Cool Orange Chevrolet at the O’Reilly Challenge NASCAR Busch Series race on November 3 at Texas Motor Speedway. Stewart will also appear in promotions and advertising for the new Goody’s Cool Orange including a campaign co-starring lifetime Goody’s spokesperson Richard Petty.

“Over the years, Goody’s has always provided me with very fast pain relief,” said Stewart. “I’m really excited to be the spokesperson for Cool Orange. The flavor is great and the new packaging is really convenient for race fans. It is truly an honor to be associated with a brand that has such a long-standing relationship with the sport and the fans.”

Stewart is a two-time NASCAR NEXTEL Cup winner at Atlanta Motor Speedway, with his most recent victory coming last October in the Bass Pro Shops 500. The week after his win at Atlanta, Stewart won the Dickies 500 NASCAR NEXTEL Cup race at Texas Motor Speedway.

“I am looking forward to continuing our momentum in 2007 with Joe Gibbs Racing and getting the Goody’s Cool Orange Chevrolet into victory lane in the NASCAR Busch Series races at both Atlanta and Texas,” said Stewart. “Not to mention, orange is my favorite color.”

The special Cool Orange paint schemes in 2007 will mark the second consecutive year that Stewart will drive a Goody’s paint scheme in a NASCAR Busch Series race. Stewart drove the No. 8 Goody’s Headache Powders Chevrolet to a 16th place finish last season at the fall NASCAR Busch Series race in Charlotte. All-time in the NASCAR Busch Series, Stewart has two wins, four poles, 15 top-five and 18 top-10 finishes in 65 career starts.

“Tony Stewart will undoubtedly prove that Cool Orange is the ‘new fast’ to all the fans throughout Goody’s Country,” said Darren Singer, Vice President of Marketing for Goody’s Headache Powders. “Tony is an ideal spokesperson for the speed, taste and convenience of this revolutionary new flavor. We can’t wait to have our fans try Goody’s Cool Orange and see Tony drive the Cool Orange car to victory lane.”

Goody’s Cool Orange will be available in stores beginning March 1. Fans can sample the new flavor at the Fast Relief Zone, an interactive fan display present at several NASCAR events beginning with the March 16-18 race weekend at Atlanta Motor Speedway, and during the Goody’s Cool Orange Bar Tour that will visits bars near racetracks during select race weekends.

Celebrating its 30th year in racing, Goody’s entered the sport in 1977 and has sponsored races at Daytona International Speedway, Bristol Motor Speedway and Martinsville Speedway where it will return as NASCAR NEXTEL Cup sponsor of this April’s Goody’s Cool Orange 500. “The King” Richard Petty has served as spokesperson for Goody’s since 1977 and was recently signed to a lifetime contract. Tony Stewart joined as a Goody’s spokesperson in 2005.

Busch, Joe Gibbs Racing, Nextel Cup, Tony Stewart