Concord, NC — World Racing officials announced Friday Advance Auto return title sponsor World Outlaws Sprint Car Series 2009 season, company continue Official Auto Store World Outlaws Late Model Series. Advance reduced advertising marketing budgets 2009 realigned business priorities. Advance Auto Ps exercised opt-out provision three-year agreement.
“It unfortunate decision Series, Promoters, Competitors Team Advance hard partnership success was. budget cuts surprise impacting sports properties well, remain confident value Series sponsorship experience tt delivered,” World Racing Gp CMO Ben Geisler. “I wd le thank fiercely loyal fans warmly welcomed Advance sport visiting tr stores, participating promotions sending messages support.”
The marketing team World Racing Gp conversations wh sl companies replacing Advance Title Sponsor World Outlaws Sprint Car Series hope me announcement year.
World Racing Gp CEO Brian Carter commented, “Advance partner, partners. World Outlaws Sprint Car Series wl continue ‘The Dirt’ announcement wl affect 2009 plans wh respect series.”
The World Outlaws Sprint Car Series season kick 2009 season Volusia Speedway Park headliner week Alltel DIRTcar Nationals UNOH wh single-day ss February 6th, 7th 8th. Visit www.volusiaspeedwaypark.com ticket information.
The following statement fm Advance Auto Parts:
Effective 2009 season, Advance Auto Ps returning title sponsor Advance Auto Ps World Outlaws Sprint Car Series official auto store World Outlaws Late Model Series. partnership positive Advance, Company midst turnaround repurpose expenses recent trends business consumers navigate challenging economic environment. Company ao continue invest turnaround wh includes structural changes Company’s business model, included lowering advertising marketing expenditures. reduction sponsorship spending repurposed fund incremental store labor expenses br serve Commercial DIY customers. Advance wd thank World Outlaws participants, fans supporters wish programs continued success.
World Racing Group, Inc. world leader sanctioning promotion dirt track auto racing. WRGI, based Concord, N.C., owns operates te profile national touring series dirt track racing United States:
* World Outlaws® Sprint Car Series
* World Outlaws Late Model Series(SM)
* Advance Auto Ps Super DIRTcar Series™
World Racing Gp sanctions me tn 4,900 local regional dirt track racing events United Ss Canada 126 tracks eh ur DIRTcar™ Racing brand. addition, World Racing owns and/or operates seven premier dirt track speedways. WRG races heard online DIRTVision.com®.
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